Key figures
visitors in 2025.
from 58 countries in 2025.
These results from the 2025 edition provide a reference point for the exhibition's audience. They are neither a forecast for 2027 nor a guarantee of visitor numbers on your stand.
1 STRATEGY
At BAU, your stand should first answer one question: what decision do you want to help visitors make?
Getting a material specified, presenting a new application, developing a distribution network and demonstrating an installation method require different approaches. 2B® translates these priorities into a hierarchy of messages, a selection of products and an organisation of interactions.
For a construction solution, we work on the relationship between the item on display and its intended use: assembly details, connections, finishes, maintenance access or the possibility of disassembly. For a digital solution, the focus shifts towards the demonstration scenario and the space needed to discuss the results with a professional.
Value engineering informs these choices. Should you transport a complete assembly or focus the demonstration on its decisive detail? Build a dedicated support or adapt a reusable structure? Allocate more floor space to displays or to project discussions? The aim is to balance overall cost without losing presentation value. Responsible procurement is explicitly integrated into 2B®'s value engineering policy.
Performance indicators are defined around your objectives: conversations with specifiers, projects identified, demonstrations delivered or requests for technical documentation. Footfall remains an attendance indicator, not a commercial result.a
2 Alliance
A BAU stand brings together several sets of requirements: your brand's expectations, your products' characteristics, your sales team's activities and the exhibition venue's rules.
2B® coordinates these elements from the design stage. Product dimensions, weights, power requirements, planned handling and display conditions inform the stand's technical development. Material choices and discussions with production partners are then aligned with the schedule and budget.
This organisation is particularly useful when your product team is preparing a prototype while the stand itself is still being developed. A change in format can affect the support, packaging, handling and layout. The aim is to address these consequences before fabrication rather than discover them during assembly.
Coordination does not mean that every task is carried out by 2B®. Services reserved for Messe München or its authorised contractors remain part of the schedule, with their respective responsibilities clearly identified.
Supplier relationships also draw on documented practices: social and environmental clauses, supplier assessments and the integration of corporate social responsibility considerations into procurement.
For your project, this approach provides a framework for decisions about fabrication, equipment and logistics.
Understanding the ecosystem before you exhibit
BAU
➀ Professionals who want to see, compare and understand applications
BAU enables architects and designers to experience materials first-hand, compare solutions and discuss their applications directly. The exhibition also connects professionals whose work must be coordinated within the same building.
For your stand, this means providing several levels of information: a value proposition that can be understood from the aisle, a product that can be examined up close and technical information for visitors who wish to explore further.
2B® organises this progression so that the display design does not obscure what makes your offer valuable. The support serves the material; the lighting reveals the detail; the discussion area allows visitors to move from discovery to a question about their project.
➁ A 2027 edition focused on the transformation of construction
BAU 2027 announces four main themes: changing living spaces, materials and resources, digitalisation and productivity, and climate protection and adaptation. The new BLACK BOX format is intended to highlight processes and interfaces, moving beyond the presentation of individual products.
For exhibitors, these themes encourage a demonstration of how their solutions fit into a real project.
2B® develops this contextual presentation: showing an assembly rather than an accumulation of components, explaining a sequence rather than placing screens side by side, and making a reuse principle visible rather than reducing it to a graphic statement. Any product performance presented must remain supported by the documentation you can provide.
➂ Exhibition sectors that shape the presentation context
For 2027, the organiser announces serial and modular construction in part of Hall A2, a new area dedicated to interior fit-out in A4, and digital solutions in C5.
These settings call for different stand design choices. A component display may require close-up viewing and supports that allow hands-on interaction. A software demonstration needs a visible screen, a comfortable viewing position and an environment suited to explanation.
2B® adapts the layout to your allocated hall and stand location, the open sides and the space actually available around demonstrations. The aim is not to apply the same architecture to every category of exhibitor.
The competitive environment at the exhibition
At BAU, competition between exhibitors also depends on how easily visitors can understand an offer. Visitors come to compare solutions for their projects; a spectacular presentation is not enough if it makes the product difficult to examine or the information difficult to find.
2B® helps you prioritise what deserves to be seen first: a technical detail, a finish quality, a new application or a simpler way of using a product.
Differentiation then rests on a coherent demonstration. Visitors identify your specialism, see what distinguishes it and understand whom to speak to next. The architecture, content and welcome should all convey the same message.
This clarity also matters for your teams: they have a space designed to explain what sets you apart, rather than having to compensate for an overly dense presentation.
A stand at BAU is a tool for demonstration, specification and relationship-building, not decoration
A material displayed without context does not answer the same questions as an explained construction detail. A screen playing a video does not replace a demonstration that visitors can follow and discuss.
2B® designs the stand's functions around these differences. The discovery area helps visitors identify your offer. The display makes the product understandable. The meeting area allows you to discuss an application, a construction-site constraint or a potential collaboration.
Preparation for follow-up also begins within the space: finding a sample reference, consulting the right document, recording a request and identifying the next conversation. This continuity is built around your materials and sales practices.
The aim is not to occupy every square metre. It is to give each area a useful function without demonstrations, visitor movement, reception and meetings getting in one another's way.
2B®'s expertise applied to the challenges of architecture and construction
Commitments that help safeguard your BAU project
Since 1991, 2B® has designed and built bespoke exhibition stands. This experience is supported by a policy combining responsibility, risk management, careful use of resources and continuous improvement.
For BAU, the value lies in bringing together decisions that are often handled separately: how to present the product, how to build its support, how to transport it and what will happen to it after the exhibition.
2B®'s supporting credentials provide reference points for assessing this support. Their usefulness depends on their actual scope, not simply on displaying a badge.
EcoVadis Gold
Corporate social responsibility and responsible procurement
The assessment published on 26 August 2026 awards the company a Gold medal and an overall score of 83/100, valid until 26 August 2027. It covers the environment, labour and human rights, ethics and sustainable procurement.For a project involving materials, equipment and subcontracting, this assessment provides useful evidence for your procurement process. It does not constitute environmental certification of the stand.
CyberVadis Silver
Assessed cybersecurity maturity
The assessment dated 9 September 2026 confirms Silver status, a “Mature” rating and a score of 854/1000, valid until 8 September 2027.
This evidence is relevant when a project involves sharing design files, launch content or technical information. It documents the company's maturity without guaranteeing the absence of risk or certifying your digital installation.
ISO 20121:2024
Sustainable event management
2B®'s SGS certificate covers the design, development and sale of exhibition stands and brand spaces, as well as assembly and dismantling. It is valid from 4 April 2026 to 9 November 2028, subject to surveillance audits.
For BAU, this framework connects design decisions with operational preparation and improvement. It applies to 2B®'s management system, not to the automatic certification of each stand.
Responsibility translated into project decisions
BAU recommends that exhibitors work with their stand builder to conserve resources and prevent waste. This encourages decisions from the design stage about which elements will be retained, adapted, hired or removed.
2B® examines these possibilities in relation to your exhibition programme: display units that can be dismantled, replaceable finishes, protection of components and conditions for future use. Reuse must correspond to a planned application, not simply a stated intention.
Technical requirements specific to BAU 2027
Plan approval
The BAU 2027 conditions require prior approval for, among other cases, two-storey stands, stands exceeding 100 m², structures higher than 3 m and covered stands. The relevant dimensioned drawings must be submitted to the technical department by 11 November 2026.
2B® incorporates this deadline into project development. It concerns submission of the documentation, not the time needed to design the stand, consult suppliers and prepare production.
Height and visibility
The 3 m threshold triggers an approval procedure; it is not the maximum permitted height. The BAU conditions set a general maximum of 7.50 m, with restrictions depending on the location. For single-storey structures in B0, the limit is 4 m.
2B® therefore develops visibility within the volume actually available, rather than designing signage whose feasibility would only be examined later.
Assembly and dismantling
The general schedule provides for assembly from 4 to 10 January 2027 and dismantling from 18:00 on 15 January until 19 January. Hall B0 follows a shorter schedule: assembly on 9 and 10 January, and dismantling on 16 January.
Your hall allocation directly affects the sequencing of deliveries, the assembly of display units and the installation of products. 2B® prepares these stages with the project teams, distinguishing stand construction from the positioning of exhibits.
Heavy products, large dimensions and stability
The technical guidelines require structures and exhibits to be stable and compatible with the characteristics of the hall. A façade panel, glazing unit or joinery display therefore requires its supports, weight and handling to be examined.
2B® uses the data supplied by your teams to assess supports and handling constraints. A product's commercial importance does not remove the need to prepare its technical installation.
Materials, coverings and fire safety
Stand construction materials must meet the applicable reaction-to-fire requirements. Coverings and ceilings may also affect fire protection arrangements. Describing a material as responsible does not, in itself, make it acceptable for every use within the stand.
The choice of finishes and assemblies must therefore account for the necessary supporting documentation. 2B® aligns design intentions with technical requirements before selecting fabrication solutions.
Rigging, utilities and handling
Suspension points, connections to the venue's utility networks and certain handling operations are the responsibility of Messe München or its authorised service providers. Their orders and interventions must be coordinated with stand construction.
2B® coordinates requirements, layouts and interfaces: the power needed, the position of supply points, signage supports and the installation sequence. Coordination does not replace the work of the mandatory service providers.
Accessibility, circulation and waste
The 2027 guidelines require independent access for people with reduced mobility to be considered and circulation routes to be kept clear. They also regulate packaging storage and on-site waste removal, which must be ordered through Messe München.
2B® incorporates these issues into the layout and dismantling plan: access to demonstrations, appropriately sized storage and separation of items to be retained from waste to be removed. Planning a second use should not mean improvising protective packaging at the last minute.
Bespoke design aligned with your brand
At BAU, bespoke design is not about applying your visual identity to a standard structure. It is about choosing an architecture that gives meaning to what you present.
For a façade solution, the project may prioritise a cutaway view and a connection detail. For a surface covering, it may emphasise material, light and continuity between several surfaces. For a digital solution, it may organise a demonstration around a design or operational scenario.
2B® develops this relationship between your offer, brand expression and use. Volumes, supports, content and discussion areas are designed together. The selected solutions depend on your objectives, floor space and technical feasibility.
A premium approach for demanding exhibitors
For architecture and materials professionals, a stand's quality is visible in its details: accurate proportions, joints, surface quality, lighting and the relationship between the displayed object and its surroundings.
2B® develops these elements so that the stand supports the perception of your offer. A finish should not distract from the material.
Lighting should help visitors appreciate it. A meeting area should allow a conversation without disrupting demonstrations.
Premium quality is therefore built through design precision and quality of use, rather than an accumulation of equipment.
Frequently asked questions
Start by identifying what visitors need to understand and verify on the stand. 2B® helps you distinguish the product essential to the demonstration, the detail that explains how it works and the product references that can remain available in your supporting materials.
At BAU, this selection makes it possible to show an assembly principle or an application without multiplying the number of objects on display. Display units and presentation design are developed around actual dimensions. Any performance claims must remain linked to the supporting documentation and conditions of use you provide.
Create different levels of interaction rather than systematically separating areas with partitions. The BAU conditions require a largely open design along the stand's open sides.
2B® studies an accessible discovery area, a display that does not obstruct movement and discussion positions set further back. The orientation of furniture and display supports can help provide greater privacy while maintaining visibility. An enclosed room or specific acoustic treatment remains an option to assess according to the available space and required approvals.
At BAU, booking floor space must be distinguished from fitting it out: renting a space-only stand does not include stand construction.
2B® examines the cost of the complete installation: design, fabrication, product displays, equipment, transport, assembly, dismantling and the venue's technical services. For heavy or bulky exhibits, packing, handling and packaging management can significantly influence the choices.
Providing the dimensions and weights of your priority products helps establish a more relevant budget than a simple price per square metre. The proposal specifies which services are included and which are optional.
No. 2B®'s management certification and the DGNB assessment of a stand are two separate processes. At BAU 2027, DGNB offers a voluntary scheme covering the stand and its implementation. The required documentation must be submitted by 29 November 2026.
2B® can review the design choices and project evidence to prepare for this objective with you. The scope of this support must be agreed; assessment and the granting of recognition remain the responsibility of DGNB. Recognition obtained does not automatically cover subsequent exhibition participations.
Support can combine requirements definition, design, drawing preparation, consultation with partners, production coordination and delivery planning. The selected scope is defined for your project.
For BAU, 2B® pays particular attention to aligning stand preparation with product preparation, the approval schedule and the work reserved for the venue's service providers. This gives everyone a shared understanding of the decisions to be made and their responsibilities.
Orders placed on your behalf, on-site services and services after dismantling are specified contractually. The schedule and availability are confirmed once the project has been reviewed.
Yes, provided their subsequent uses are considered from the design stage. 2B® examines which elements should be retained, which finishes should be renewed and which assembly methods will allow dismantling and reassembly.
For a stand presenting materials or construction systems, sample protection, the condition of components after handling and compatibility with future exhibition spaces must also be considered. A reusable display unit that is too bulky to transport may require a different approach.
Storage, refurbishment and later adaptations must be defined within the project. Reuse is a scenario to organise, not a quantified saving secured in advance.
Turn your presence at BAU into a commercial asset
At BAU 2027, your stand should connect what you display with what your visitors are looking to design, build or renovate.
2B® helps make this relationship visible: selecting useful demonstrations, giving products a clear place, organising discussions and preparing an installation that can be delivered within the exhibition's technical requirements.
The aim is to build a space that serves your brand and your team, with decisions about resources, production and future uses considered from the outset.
